Prepared for Arush Solar · September 2026

Growth Infrastructure Proposal

Prepared for

Arush Solar
Sri Lanka · solar installation and hot water systems

Prepared by

Augmara (Pvt) Ltd
Build with Clarity.

Date

September 2026
Valid 60 days


01 What a buyer finds today

Buyers are looking. They find someone else.

Every month, Sri Lankans search to buy solar. Not one of those searches can end with Arush Solar.

Everything a buyer can find about you

Nothing. No website, and arushsolar.com is still free to register. No Google listing. No photograph of a single roof, and no price for a single system.

Domains checked by whois and Google’s business listings searched, 21 September 2026.

Businesses already called Arush
0 in Google’s listings. The name alone will not find you.
What that leaves a buyer
Searches that can end with you
0 Of the 18,510 buying searches made in Sri Lanka every month.

02 How many people are searching

Sri Lanka is shopping for solar.

Not reading about it. Pricing systems, comparing installers and looking for someone near them.

One year of buying searches, split by term. Every term here carries a price, a size, an installer or a place. Google Ads Keyword Planner, Sri Lanka, 21 September 2026.
Buying searches, every year
0 across 419 terms for systems, parts and hot water, in Sri Lanka alone.
What that would cost you in ads
$0 a year to rent this attention from Google. Being found costs nothing a click.

Searches multiplied by each term’s own cost per click. 1,055 keyword groups were measured; close variants sharing a volume and a 12-month curve are counted once.


03 Who is actually searching

4 buyers. 3 of them search.

Each uses its own words. The one worth most per job barely searches.


04 Where that demand is

7 in 10 buyers are in one province.

Island-wide still matters. But this is where the first 6 months should be spent.

Western Province
71% of every buying search in Sri Lanka.
The other 8 provinces
29% between them, all together.
The next largest
6% Central and Southern, each. Nothing else comes close.

12 core buying terms, measured in each of Sri Lanka’s 9 provinces separately, English, 21 September 2026. Google rounds each one, so together they come to more than the national figure. Read the shares.


05 Who is getting these buyers

10 installers came back. You did not.

We ran what a Western Province buyer runs: solar panel installation colombo and solar companies in sri lanka.

What came back

DuckDuckGo, 21 September 2026, because Google served a bot check from our network. A record of that day, not a ranking report. 2 results were dropped: 1 answered with 12 words and 1 refused to be read.

Every one of them scores between 72 and 97. You score 0 - not because you install worse, but because there is nothing yet to find. And 860 buyers a month skip the search entirely and ask for Damro, Abans or Sunbird by name.

Visibility score, out of 100 · 21 Sep

Found in the search 40, says what it sells 25, depth on the product 15, trust 20. Augmara’s composite, not a Google metric.


06 What stands in the way

9 things, all fixable.

None of it is about how well you install. All of it is about whether anyone can find out.


What we could not check from outside.

Search is public, so we could measure it. The business behind the name is not.

These are questions, not findings. They are what the 45 minutes is for.


07 What we would build

Growth infrastructure, not a website.

A buyer has to find you, see a system you installed, book a survey, and be answered.


6 months, in 4 phases.

4 weeks to build it, then 5 months to grow it. A new business needs to be findable quickly, and then earn trust month by month.

The bar is drawn to be read, not to scale. Each segment carries its real length.

Brand
Guidelines for your logo
Your domain, owned by you
A listing that says solar
One name, one address

Everything else builds on it.

Catalogue
Systems by size, with a price range
Parts and hot water, listed
Every installation, photographed
A catalogue, not a brochure

We build where the products live; your team fills it.

Live
Surveys booked online
Answered without you
Quotes out the same day
Found by people and AI

The build ends here.

Growth
More buyers find you each month
Western Province first, then the island
More surveys become installations
5 months of the same cycle

What that cycle is, next.


Then the same 4 things, every month.

The build is finished in week 4. From month 2 the same cycle runs every month, against real buyers instead of assumptions.

Months 2 to 6.
The monthly session
What came in, and from where
What we changed, and what it did
What we do next month
The automations, tuned
Replies rewritten from real questions
Follow-up timing adjusted to what works
Buyers who went quiet brought back
Google and AI visibility
Rankings worked against the buying terms
New pages for every system size
Checked each month: does AI name you?
The catalogue, growing
New installations published
Pages improved against what buyers open
Surveys followed from quote to install

What it costs, month by month.

One monthly fee, paid in advance, for 6 months. The first month builds everything; the next 5 grow it.

Every month
Rs200,000 Paid in advance, on the same date each month, for 6 months.
From the first payment to live
4 weeks to a site a buyer can find, and a survey they can book.
What month 1 buys
Brand guidelines built on your logo
A site with every system, part and hot water line
Survey booking and enquiry automations
Your Google listing, created and completed
Live in 4 weeks
What months 2 to 6 buy
Visibility worked against the buying terms
New installations published every month
Automations tuned on real enquiries
A monthly session on what came in
The same cycle, every month

Hosting, domain, WhatsApp Business and AI usage are billed to you at cost, not through us.


Build with Clarity.

Talk to us

info@augmara.com
We reply the same day

Call

+94 77 612 9379
Colombo, Sri Lanka

This proposal

Prepared September 2026
For Arush Solar

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